How facility managers look for electricians
When a property manager needs a generator serviced, or a facility manager has a panel that keeps tripping, many start with a search — on Google, on a map, or by asking an AI assistant who handles that kind of work nearby. The businesses that show up are the ones whose information clearly matches the question: the service, the location and evidence they do that work.
Step 1: Complete your Google Business Profile
- Choose the category that best describes your business, and add relevant secondary categories.
- List your services — including the commercial ones you want more of.
- Set your service areas accurately.
- Keep hours, phone number and website current.
- Add photos of real work, crews and vehicles.
- Post updates occasionally, such as new services or seasonal maintenance reminders.
Step 2: Build a page for each service you want to grow
One “Services” page listing everything is hard for search engines and AI assistants to match to a specific question. Instead, create a page for each service that matters:
- Commercial service calls and troubleshooting
- Preventive maintenance and inspections
- Generator installation and maintenance
- EV charging installation
- Panel and service upgrades
- Lighting retrofits and controls
- Data center, healthcare or industrial work — whatever you actually do
Each page should say what the service is, who it’s for, where you offer it, how it works and how to get in touch.
Step 3: Make your service areas clear
- Name the cities and regions you serve on your service pages and contact page.
- Create location pages only where you have something real to say — local projects, a local office, local crews. Near-identical pages for dozens of towns add little and can be treated as low-quality by search engines.
Step 4: Show proof of commercial work
Commercial buyers want to know you’ve done work like theirs before.
- Industries you serve — offices, retail, healthcare, education, industrial, data centers
- Project examples with a short description and photos, where the customer agrees
- Licenses, certifications and safety credentials
- Maintenance agreements you offer, and what’s included
Step 5: Earn reviews steadily
- Ask every satisfied customer, soon after the job, with a direct link.
- Reply to reviews — good and bad — briefly and professionally.
- Never buy or fake reviews. It breaks platform rules and damages trust.
Step 6: Keep your details consistent everywhere
Your business name, address, phone number and website should match exactly across your website, Google Business Profile, directories, trade association listings and social profiles. Inconsistent details make it harder for search engines and AI assistants to be confident they’re looking at the same business.
Step 7: Write for AI answers too
AI assistants draw on information about your business from across the web. To make yours easy to understand and cite:
- State plainly what you do, for whom and where — in full sentences, near the top of each page.
- Answer common questions on your service pages in a short FAQ.
- Use structured data on your website, such as the schema.org types for local businesses and electricians, so your details are machine-readable.
- Be present beyond your own site: trade associations, local business groups, manufacturer installer directories and reputable review platforms.
Step 8: Make it easy to act
Getting found is only half the job. Every service page should make the next step obvious: a phone number that works on mobile, a short request form and, where it fits, online booking for service calls.
Step 9: Don’t forget your careers page
The same approach helps you hire. A clear careers page — roles, apprenticeships, locations, what it’s like to work for you — helps electricians find you when they’re looking.
Common mistakes
- An incomplete or outdated Google Business Profile
- One generic services page instead of a page per service
- Dozens of near-identical city pages
- No evidence of commercial work on the site
- Different phone numbers or addresses across listings
- Great search visibility but no easy way to request service